Before // separate assignments
Website and content
Marketing vendors
Payments and workflows
Data, reporting, and AI tools
DESIGNA // DIGITAL OPERATING SYSTEM
Your fractional CTO + CMO.
Your fractional CTO + CMO.
Technology and marketing leadership.
DESIGNA brings founders and business owners senior technology and marketing leadership. Andrew Rulnick combines a solo cloud-systems build with product launches, analytics, and more than $50 million in P&L responsibility. Get direction and implementation support without hiring both roles full time.
Technology + growth alignment
Supervised AI + automation
One accountable partner
DESIGNA in motion
One partner for technology and marketing.
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The operating-model shift
Connect the work behind each customer interaction.
Bring website, content, payments, and reporting into one project plan with named responsibilities.
After // an agreed plan
Website and integrations
Customer experience
Reviewed AI assistance
Marketing and reporting
The DESIGNA mandate
Four areas of work. One engagement.
Andrew founded DESIGNA in 2013. At Horizon Media, he launched AI products generating more than $100 million in mixed-media revenue and managed the Google partnership. That experience connects product decisions with budgets, customer needs, and delivery.
Plan the technology.
Review the website and integrations. Set priorities around the next business milestone.
Improve the customer journey.
Connect the site, inquiries, and payments with the way customers buy.
Put AI to useful work.
Choose tasks where AI assistance can be evaluated and reviewed.
Measure the marketing.
Link campaigns and content to defined conversion measures.
Business in motion
Make more room for customers.
Clear responsibilities and connected tools can reduce administrative work. These illustrated scenarios show the kinds of problems we can scope together.
Less time chasing disconnected work
More visibility without more bureaucracy
A customer experience the team can sustain
Software and delivery
Software that supports the service.
The service draws on Andrew's PHP/WebAssembly engineering, customer analytics, and AI and GPU research. DESIGNA adapts the implementation to the industry, from retail sales and service appointments to agency publishing.
PHP-WASM kernelModern application foundation
Tenant-aware platformControlled brands and business units
Payments + workflowsConnected commercial operations
Supervised AIContext-aware assistance
Monitoring + release disciplineEvidence-led operating posture
Modernize without a forced rebuild
Coordinate customer experiences
Reduce handoffs and manual friction
Turn AI into governed workflow support
Operate with clearer ownership
How we engage
A defined scope and delivery schedule.
Agree on the work, success measures, and review dates before implementation.
Business and website review
Map the customer journey and identify the next priorities.
Project scope
Set deliverables, responsibilities, and acceptance checks.
90-day delivery plan
Build and test the agreed website and marketing changes.
Ongoing review
Use results to decide the next improvements.
Executive briefing
Begin the conversation